About PlayLonger
Åsa Norderhaug
Founder · Golf Performance & Fitness Coach
Åsa brings more than 20 years of practical golf, coaching and physical-performance experience. She has worked with beginners, juniors, recreational and competitive golfers, women and seniors in Sweden and Portugal.
“Understand the golfer first. Then use experience, training and measurement to build the right way forward.”Contact Åsa→
Golf coaching experience
Long experience across golf and physical performance.
Kungsbacka GK & Gräppås GK
2004–2016 · Golf Fitness Lead & Assistant Coach.
Golf-specific physical training alongside junior and group coaching, with swing, mobility and performance training.
Gräppås Ladies Team
Coach and player. Lag-SM and Division 1 experience. Current golf handicap: 5.
Göteborgs Golfförbund
Founder / responsible for “Tjejsatsningen”, 2008–2012 — relevant experience developing women golfers.
Sweden & Portugal
Practical experience in two golf environments.
In the Algarve, Åsa works independently with private clients, including sessions delivered at Vale da Pinta. This does not imply employment by or an official partnership with Pestana.
Golfers Åsa works with
Beginners · Juniors · Recreational golfers · Competitive golfers · Women golfers · Senior golfers
Professional golf-performance qualifications
Expertise before technology.
TPI Certified Level 1 · TPI Golf Fitness Level 2 · Sportsbox 3D Golf Level 1 · Sportsbox 3D Golf Level 2
The biomechanical link
From physical assessment to measurable swing movement.
PlayLonger connects physical capacity with golf-swing movement and performance measurement. This is supported by the wider development of golf biomechanics and 3D motion analysis.
Dr. Phil Cheetham is a leading figure in golf biomechanics and 3D motion analysis. He co-developed TPI 3D, a system designed to measure golf-swing motion and efficiency using biomechanical principles including the Kinematic Sequence, and has also contributed expertise to Sportsbox AI and Sportsbox 3DGolf education.
PlayLonger uses this biomechanical understanding to connect what the golfer can physically do with how the golfer moves and what the club and ball actually do.
Additional professional training
A broad practical foundation.
Licensed Personal Trainer — SAFE
Trainer / Instructor Education
Diploma in Massage Therapy — Axelsons Institute, 2003
Certified Kinesio Taping Practitioner — KT Academy
Auriculotherapy / Ear Acupuncture — Natura Medica Akademiet
Lymphatic Drainage — Natura Medica Akademiet
These qualifications support Åsa’s professional background; PlayLonger is not positioned as a therapy or medical-treatment business.
Selected sporting credibility
Coach, golfer and athlete.
Golf
Gräppås Ladies Team — Coach & Player · Lag-SM / Division 1 · Current HCP 5
Golf championships
Club Champion — Quinta da Marinha GC · Interclub Champion — San Diego Country Club, Argentina
Skiing
Swedish Champion in Speed Skiing · Ski Instructor
Padel
Ladies Club Team Player
Tennis
Ladies Club Team Player
Frequently asked questions
Common questions
Who is behind PlayLonger?
PlayLonger was developed by Åsa Norderhaug, Founder and Golf Performance & Fitness Coach. Åsa has more than 20 years of practical experience in golf coaching, golf-specific physical training and performance development in Sweden and Portugal. Her qualifications include TPI Level 1, TPI Golf Fitness Level 2 and Sportsbox 3D Golf Levels 1 and 2.
What makes the PlayLonger approach different?
PlayLonger connects the golfer’s body, movement, swing, club and ball performance instead of looking at one area in isolation. Åsa Norderhaug combines professional experience with TPI screening, Sportsbox 3D Golf movement analysis and Rapsodo MLM2PRO measurements. Technology supports the process, while professional judgement and the individual golfer remain central.
Does PlayLonger replace a golf coach, physiotherapist or professional club fitter?
No. PlayLonger complements professional golf instruction, healthcare advice and professional club fitting. It does not diagnose or treat medical conditions, replace technical swing coaching or provide specialist shaft fitting, loft and lie adjustment or club building. Where appropriate, PlayLonger works alongside or refers golfers to the relevant qualified professional.
The PlayLonger principle
Professional expertise first.
Technology supports assessment, understanding and measurable progress. It never replaces the relationship between coach and golfer.